Digital marketing for schools is very essential to keep the institute steadily growing in size and profits.
The internet has made people’s lives easier to find things, places, and even people. People search for everything on the internet before deciding to purchase a product or hire a service. So, no matter what business or organization you have, if you want people to become aware of it, you need to have a presence online.
The same goes for schools too. Educational institutions need to take advantage of the latest technology in education but they also have to make use of the internet that connects people.
Schools need to make their presence as strong on the internet as it is on the ground. In this blog, we will be looking at different digital marketing tips that will help you attract more admissions to your school.
How Does Digital Marketing Help your School?
As we had discussed in one of our previous blogs, parents search for the schools on the internet before deciding on which school they want their child to attend.
While searching on search engines like Google, people look for which school’s website is ranking on the first page or reviews of other parents for different schools. This allows them to make an informed decision.
Parents look at the website and the information that the school has kept on it to know more about the school.
With the right digital marketing techniques, you can leverage the visitors on your school’s website and ensure that they send their children to your school. Digital marketing helps your school to reach out to the parents and students to showcase your best assets and attract them to your school.
With digital marketing, you can attract not just local but global students from across the world. And all of that without spending money out of your budget.
That being said, let’s see some of the top digital marketing tips that every school must know to grow their educational institution.
Update Your Website
If you do not have a school website yet, then now is the high time to get one. If you are using school management software you can ask your software provider about website development and management.
However, if you already have a good website then it is time to update it. A lot of times, schools do not update their website with the latest news about their school. So many parents do not get the important news about the school which leads them to look for another school.
Updating your school website will allow all the vital information about your school to reach the parents. Moreover, it helps the search engine know that you have added new content to your website. So, whenever someone searches about your school or the keywords related to your school, they will find your website faster and may end up visiting and engaging with it.
Apart from updating the content, you also need to analyze your website. See if it is fit for mobile devices, does it take too much time to load, are the fonts easy to read, can you navigate the website easily? All these questions will lead you to optimize your website to rank higher on the search engine result pages.
Create a Blog
People need genuine and valuable information about the educational institution that they want to send their children to. If your website is unable to give that information to the parents, then they will move away to another school’s website.
Regularly uploading a blog is the best way to keep your website fresh and updated. Writing a blog on the topics that matter to the parents and students will help them go smoothly through the process of choosing the right school for them.
Moreover, when you write on topics and keywords that people search on Google to find your school, you make it easier for them to find you. This is because the search engine recognizes the content you have written in your blog post as something that may answer the user query.
Blogs increase the pages of your website that can be used for interlinking. This is good for the search engine optimization of your school’s website. And apart from that, you can also use blogs to share your industry knowledge. Because of this, your school will be able to establish itself as an industry leader.
Improve Your Local SEO
Optimizing for local SEO will help you to reach your local customers faster. Google prioritizes the local businesses and institutions first when people search for them.
To take advantage of this, you need to ensure that your website features your school’s contact number and address. This will improve your local SEO. However, keywords play a major role in this as well.
If someone in your locality searches for “primary schools near me”, chances are your school will show up in the search results but you will have to use appropriate keywords in your content.
Furthermore, you can also claim your profile on the Google Business page by creating a Google My Business Account. Your school’s Google Business profile will allow you to provide the parents all the necessary information about your school directly from the search page.
This information includes the contact details, location, address, working hours, social media profiles, pictures, videos, event information, and so much more.
Leverage the Power of Video
Videos can hold the attention of your audience (in this case parents or students) for a longer time. They can also help you to provide more information to the parents in less time.
You can add videos to your website or keep a separate Youtube channel. However, you create a Youtube channel and do not add those videos to your website, then make sure that you promote your school’s Youtube channel on different online platforms. These could be your other social media accounts, your website, blogs, Google business profile, and so on.
Youtube results are often shown at the top of the Google search engine result page to help people find the right content faster and more conveniently. So, if you are active on Youtube, then chances are that your videos can also be shown on the search engine result pages.
However, you need to make sure that you use your keywords and key phrases in your video title, descriptions, hashtags, and even in your script. And ensure that you switch on your video’s closed captions so that the search engine crawler can understand which topic is the video based on.
For video content, you can choose to give a virtual tour of your school, live stream the annual event, create a video on the school’s sports day, and many more.
How Can I do Digital Marketing in School?
You can take the above-discussed tips along with the social media marketing of your school. Or you can outsource a digital marketing agency that can help you manage your school’s online presence efficiently.
Why do Schools Need Digital Marketing?
Digital marketing will help schools to establish themselves as thought leaders on online platforms. While researching for schools, these parents will come across schools that have used better digital marketing techniques faster.
This increases the trust that parents and students have in the school. And so, more parents will be willing to send their children to your school.
How can I Promote My School?
You can use digital marketing and social media marketing tactics to promote your school to a wider audience within your budget.
Over to you…
So far, many schools have focused on traditional ways of marketing their school to the parents with flyers and newspaper advertising. But with the right digital marketing efforts, schools can reach a larger audience.
While school management software can assist you in managing your school, many software providers will also provide you digital marketing services along with website creation. So make sure you ask your software provider about it before you purchase.
If you have yet to install it in your school system, then try a free demo of school management software before deciding upon it. This will give you an idea of what to expect from it and whether it has all the features necessary for your school.
So, what are your thoughts on digital marketing for schools and educational institutions? Write them down in the comments section to share them with us.